{"id":12052,"date":"2025-11-12T11:41:53","date_gmt":"2025-11-12T10:41:53","guid":{"rendered":"https:\/\/www.jlpjobs.com\/?p=12052"},"modified":"2025-11-12T11:41:54","modified_gmt":"2025-11-12T10:41:54","slug":"waitrose-christmas-ad-2025-starring-keira-knightley-joe-wilkinson","status":"publish","type":"post","link":"https:\/\/www.jlpjobs.com\/blog\/waitrose-christmas-ad-2025-starring-keira-knightley-joe-wilkinson\/","title":{"rendered":"Waitrose Christmas Ad 2025: Starring Keira Knightley. &amp; Joe Wilkinson"},"content":{"rendered":"\n<section class=\"b__text__block l__space white\" id=\"block-1-text-block\">\n\t\t<div class=\"l__container\">\n\t\t<p>Waitrose has today unveiled\u00a0<a href=\"http:\/\/www.waitrose.com\/theperfectgift\" target=\"_blank\" rel=\"noopener\">The Perfect Gift<\/a>; a first of its kind romantic comedy \u2018short\u2019 celebrating the supermarket\u2019s 2025 festive offering.<\/p>\n<p>Providing a fresh take on the classic Christmas campaign, the four minute film stars beloved British actress, Keira Knightley, as the female lead; matched with \u2018everyman\u2019 lovable comedian, Joe Wilkinson &#8211; who reprises his role as Phil, from the grocer\u2019s 2024 \u2018whodunnit\u2019 festive advert.<\/p>\n<p>We watch as the pair encounter the ultimate \u2018meet cute\u2019 moment at a Waitrose cheese counter, as they share a love for\u00a0<a href=\"https:\/\/www.waitrose.com\/ecom\/products\/sussex-charmer-mature-cheddar-cheese\/635497-660153-660154\" target=\"_blank\" rel=\"noopener\">Sussex Charmer Mature Cheddar<\/a>. Akin to their favourite cheese, our male lead lives in Sussex and turns out to be a bit of a charmer himself.<\/p>\n<p>Their romance unfolds, not without hiccups, in front of our eyes; before Phil says the ultimate \u2018I love you\u2019 by recreating Keira\u2019s Nan\u2019s pie recipe* &#8211; which inspired the\u00a0<a href=\"https:\/\/www.waitrose.com\/turkeypie\" target=\"_blank\" rel=\"noopener\">Waitrose No.1 Festive Turkey Pie<\/a>\u00a0&#8211; as for food lovers, food is the greatest love language.<\/p>\n\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"b__video b__video--youtube l__space\" id=\"block-2-video\">\n\t<div class=\"l__container l__container--wide\">\n\t\t<div class=\"b__video--wrap\">\n\t\t\t\t\t\t<div class=\"b__video--tapestries\">\n\t\t\t\t\t\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/peach-we-all-own-it.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/light-orange-crosses.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/dark-orange-curved-lines.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/peach-arrows.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/light-orange-rotated-lines.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/dark-orange-crosses.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<button class=\"c__btn c__btn--primary c__btn--play\">\n\t\t\t\t\t<lord-icon\n\t\t\t\t\t\tsrc=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/lordicon\/giasfzki.json\"\n\t\t\t\t\t\ttrigger=\"hover\"\n\t\t\t\t\t\tstroke=\"bold\"\n\t\t\t\t\t\tcolors=\"primary:#003936,secondary:#003936\"\n\t\t\t\t\t\tstyle=\"width:38px;height:38px\"\n\t\t\t\t\t\ttarget=\".c__btn\">\n\t\t\t\t\t<\/lord-icon>\n\t\t\t\t\t<span>Watch: The Perfect Gift<\/span>\n\t\t\t\t<\/button>\n\t\t\t\n\t\t\t\t\t\t\t<video id=\"video-block-2-video\" class=\"video-js vjs-default-skin\" controls width=\"640\" height=\"622\"\n\t\t\t\t\tdata-setup='{\"techOrder\": [\"youtube\"], \"sources\": [{\"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube-nocookie.com\/watch?v=wWeYKBXmCRs\"}]}' poster=\"\">\n\t\t\t\t<\/video>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\n\n\n<section class=\"b__text__block l__space white\" id=\"block-3-text-block\">\n\t\t<div class=\"l__container\">\n\t\t<p>The mini movie highlights the importance and ease of \u201csaying it with food\u201d, amplifying the key role food plays in bringing people together, and communicating messages of love and care &#8211; because if you can&#8217;t say it at Christmas, when can you, eh?<\/p>\n<p><strong>Keira Knightley comments,<\/strong><i>\u00a0\u201cI love food, and so when I received this script where I get to fall head over heels in love over a shared love of cheese, I couldn&#8217;t turn it down! I adored working on this silly, fun and delicious film with Joe and I hope those watching it fall in love too.\u201d<\/i><\/p>\n<p><strong>Joe Wilkinson adds,<\/strong>\u00a0<i>\u201cIt was great to be back with Waitrose for their 2025 Christmas campaign. This year, Phil got to enjoy both the love and the food he truly deserved. As you can imagine, it was tough having to eat the delicious Waitrose food and falling in love with Keira, but I just got on with it, like the trooper I am!\u201d<\/i><\/p>\n<p>Created by Wonderhood Studios and directed by Molly Manners, who directed the popular Netflix romcom; One Day, the campaign pays homage to the romantic comedy genre, providing viewers with a sense of comfort, calm and magic.<\/p>\n<p>The soundtrack, featuring \u2018She\u2019s a star\u2019 by British Indie rock band,\u00a0<strong>James<\/strong>, amplifies the empowering and uplifting feelings of the campaign; and nods to Keira Knightley, playing herself, as one of Britain&#8217;s biggest stars.<\/p>\n\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"b__quote l__space\" id=\"block-4-quote\">\n\t<div class=\"l__container\">\n\t\t<div class=\"b__quote__inner b__quote--gold animate hidden slideUp\" data-delay=\"1\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload b__quote__tapestry desktop\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/png\/light-orange-arrows.png\" alt=\"\">\n\t\t\t\t<div class=\"lazyload b__quote__tapestry mobile\" style=\"background-image: url('https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/png\/light-orange-arrows-long.png');\" role=\"img\" aria-label=\"Tapestry Design\"><\/div>\n\t\t\t\t\t\t<div class=\"quote\">\n\t\t\t\t<p>&#8220;<\/p>\n\t\t\t<\/div>\n\t\t<p>\u201cWhen it comes to Christmas, delicious food and drink play a central role in bringing people together and helping us show affection. This year, we welcomed British heroine, Keira Knightley, and Waitrose\u2019 favourite, Joe Wilkinson, to help us show Food Lovers how to \u2018say it with food\u2019.<\/p>\n<p>\u201cOur four minute Christmas film &#8211; an industry first &#8211; pays homage to the seasonal romantic comedy tradition, celebrates the exciting and elevated Waitrose festive food offering, and adds a little more of that warm, fuzzy feeling to the holiday season. It\u2019s the perfect gift from Waitrose, to you.\u201d &#8211; Nathan Ansell, Chief Customer Officer, Waitrose<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t\n\n\n<section class=\"b__quote l__space\" id=\"block-5-quote\">\n\t<div class=\"l__container\">\n\t\t<div class=\"b__quote__inner b__quote--gold animate hidden slideUp\" data-delay=\"1\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"lazyload b__quote__tapestry desktop\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/png\/light-orange-arrows.png\" alt=\"\">\n\t\t\t\t<div class=\"lazyload b__quote__tapestry mobile\" style=\"background-image: url('https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/png\/light-orange-arrows-long.png');\" role=\"img\" aria-label=\"Tapestry Design\"><\/div>\n\t\t\t\t\t\t<div class=\"quote\">\n\t\t\t\t<p>&#8220;<\/p>\n\t\t\t<\/div>\n\t\t<p>\u201cWhat a privilege to be invited in by Waitrose and Wonderhood to tell this emotional rollercoaster of a love story. We had such a great time making the perfect miniature romcom with food as a love language deep at its heart. The combination of Keira Knightley and Joe Wilkinson is magical in such an unexpected way. I hope they knock your socks clean off, as they did mine.&#8221; &#8211; Molly Manners, Director of the ad<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":12053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[191,354],"tags":[579,570,569,567,365],"class_list":["post-12052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-design","category-partnership-news","tag-christmas","tag-marketing","tag-advert","tag-retail","tag-waitrose"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waitrose Christmas Ad 2025: Starring Keira Knightley. &amp; 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