{"id":5424,"date":"2025-04-11T16:24:57","date_gmt":"2025-04-11T15:24:57","guid":{"rendered":"https:\/\/ea3affd7216562748ff1dc1f0fe50ac6\/?p=5424"},"modified":"2025-05-23T09:54:47","modified_gmt":"2025-05-23T08:54:47","slug":"welfare-shouldnt-be-bottom-of-the-pecking-order","status":"publish","type":"post","link":"https:\/\/www.jlpjobs.com\/blog\/welfare-shouldnt-be-bottom-of-the-pecking-order\/","title":{"rendered":"Welfare shouldn\u2019t be bottom of the pecking order"},"content":{"rendered":"\n<section class=\"b__text__block l__space white\" id=\"block-1-text-block\">\n\t\t<div class=\"l__container\">\n\t\t<p class=\"wrex-content-body wrex-text-align-start\">Today\u2019s shopper wants the food on their plate to match their values; they want transparency, confidence and to trust their supermarket.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">That\u2019s why at Waitrose we\u2019re proud to announce a groundbreaking leap in animal welfare: from this month we begin the process of adding clear and unambiguous welfare labels to our fresh meat, beginning with all of our fresh and frozen chicken.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">We\u2019re the first UK supermarket to introduce welfare labelling, allowing our customers to easily see the higher welfare standards their chicken has been reared to. Organic, Free Range, Better Chicken Commitment; the choice is yours at Waitrose. Our customers trust us and we hear them loud and clear when they tell us they want higher welfare and they want British.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">Our customers are telling us they want clear transparency and they want to know the food they buy has been produced to the highest standards. When we asked them, nearly all (97%) of our customers said that when they buy fresh chicken they want to know that the animals were treated well. Customers want clarity and they are demanding more animal friendly ways of farming.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">And this isn\u2019t just a promise on packaging. By doing this we are empowering our customers to take a stand against the animal welfare crisis caused by fast growing chickens, and backing up our commitment with real action and huge investment.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">We\u2019re super-charging our progress on the Better Chicken Commitment (BCC), meaning that by the end of August this year \u2013 well ahead of the 2026 deadline \u2013 all Waitrose own-brand chicken, from fresh to the chicken used as an ingredient in things such as ready meals, soups and sandwiches \u2013 will meet the BCC\u2019s higher welfare standards. Our chickens will have more natural light, more space, no cages and have lived longer, healthier lives. We want the care and effort our dedicated farming group put into producing Waitrose food to be clear to our customers.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">This is a trailblazing move for animal welfare and our UK farmers. In our opinion, UK farming is the best in the world and produces food to the highest standards, so collectively we have to make everyday choices to support them.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">Without clear labelling, first to show country of origin and now \u2013 in Waitrose \u2013 to show the standard of animal welfare, customers can\u2019t make informed choices and make a difference.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">We would like to see a future where animal welfare labelling is mandated to give customers transparent, comparable information regardless of where they shop. I\u2019ve been encouraged to see that boosting welfare is on the government\u2019s priority list, and I want our labelling scheme to be a helpful step towards an industry solution which we, and shoppers, would welcome.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">We all need to eat, so why the fuss about how that food is made and where it\u2019s come from? Because it really matters. If you love food you probably don\u2019t need us to explain it \u2013 where it\u2019s from, and how it\u2019s made makes all the difference to taste, enjoyment and your health. Securing the highest standards of animal welfare, and investing in the lives our animals live, is something we simply have to do. If we try to make things as cheap as possible, we\u2019ll end up destroying the way we farm and produce our food. We have to focus on quality, not just on cost.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">At Waitrose, we believe that clear information is key for shoppers to make informed choices about the standards behind the food they buy. We are proud of the long standing relationships we have with all of our farmers, who share our passion for animal welfare. But we know that true impact comes from industry-wide transparency. That&#8217;s why I\u2019d urge others to consider introducing their own transparent labelling.<\/p>\n<p class=\"wrex-content-body wrex-text-align-start\">As I have already said, we start with chicken but intend to introduce welfare labelling across more meat products. It matters, so we\u2019ll continue to invest in better standards and better information for our customers. We must work together to ensure a sustainable future for our farmers and the planet.<\/p>\n\n\t\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"Today\u2019s shopper wants the food on their plate to match their values; they want transparency, confidence and to trust their supermarket.","protected":false},"author":16,"featured_media":5425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"3322,3962,2444,4447,2439,2452","_relevanssi_noindex_reason":"","footnotes":""},"categories":[354],"tags":[389,394,432,433],"class_list":["post-5424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership-news","tag-business","tag-difference","tag-purpose","tag-ethics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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