{"id":9883,"date":"2025-09-05T10:32:09","date_gmt":"2025-09-05T09:32:09","guid":{"rendered":"https:\/\/ea3affd7216562748ff1dc1f0fe50ac6\/?p=9883"},"modified":"2025-09-05T10:32:10","modified_gmt":"2025-09-05T09:32:10","slug":"john-lewis-shares-new-never-knowingly-undersold-brand-campaign","status":"publish","type":"post","link":"https:\/\/www.jlpjobs.com\/blog\/john-lewis-shares-new-never-knowingly-undersold-brand-campaign\/","title":{"rendered":"John Lewis Shares New Never Knowingly Undersold Campaign"},"content":{"rendered":"\n<section class=\"b__text__block l__space white\" id=\"block-1-text-block\">\n\t\t<div class=\"l__container\">\n\t\t<p>John Lewis are excited to share their new brand campaign, celebrating 100 years since our &#8216;Never Knowingly Undersold&#8217; promise was first introduced in 1925.<\/p>\n<p>This multi-media campaign, created with <a class=\"cFdAjDCkoxlnqKOdoxTGnaSBvANxVbsdtZJhGo \" href=\"https:\/\/www.linkedin.com\/company\/saatchi-&amp;-saatchi\/\" target=\"_self\" data-test-app-aware-link=\"\">Saatchi &amp; Saatchi<\/a>, features a stunning 100-second film directed by Kim Gehrig, set to a custom track covered by Mike Skinner. It&#8217;s a vibrant ode to Britain, capturing the past, present, and future John Lewis has inspired and served.<\/p>\n<p>The film showcases 100 actors and 100 iconic John Lewis products, drawing from our extensive archives to highlight the cultural moments we&#8217;ve shaped. From classic moments to modern trends, &#8220;Tableau&#8221; beautifully illustrates how John Lewis remains as relevant today as ever.<\/p>\n<p>John Lewis&#8217; &#8216;Never Knowingly Undersold&#8217; promise is a cornerstone of our brand, ensuring our customers always receive the value and quality they trust us for. This campaign is a true celebration of that enduring commitment. Then. Now. Always.<\/p>\n\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"b__video b__video--youtube l__space\" id=\"block-2-video\">\n\t<div class=\"l__container l__container--wide\">\n\t\t<div class=\"b__video--wrap\">\n\t\t\t\t\t\t<div class=\"b__video--tapestries\">\n\t\t\t\t\t\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/peach-we-all-own-it.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/light-orange-crosses.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/dark-orange-curved-lines.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/peach-arrows.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/light-orange-rotated-lines.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\n<div class=\"b__tapestry b__tapestry--auto\">\n\t\t<img loading=\"lazy\" decoding=\"async\" height=\"200\" width=\"200\" src=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/icons\/tapestries\/dark-orange-crosses.svg\" alt=\"\" role=\"presentation\"  >\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<button class=\"c__btn c__btn--primary c__btn--play\">\n\t\t\t\t\t<lord-icon\n\t\t\t\t\t\tsrc=\"https:\/\/www.jlpjobs.com\/wp-content\/themes\/em-jlp\/assets\/images\/lordicon\/giasfzki.json\"\n\t\t\t\t\t\ttrigger=\"hover\"\n\t\t\t\t\t\tstroke=\"bold\"\n\t\t\t\t\t\tcolors=\"primary:#003936,secondary:#003936\"\n\t\t\t\t\t\tstyle=\"width:38px;height:38px\"\n\t\t\t\t\t\ttarget=\".c__btn\">\n\t\t\t\t\t<\/lord-icon>\n\t\t\t\t\t<span>Watch the advert<\/span>\n\t\t\t\t<\/button>\n\t\t\t\n\t\t\t\t\t\t\t<video id=\"video-block-2-video\" class=\"video-js vjs-default-skin\" controls width=\"640\" height=\"622\"\n\t\t\t\t\tdata-setup='{\"techOrder\": [\"youtube\"], \"sources\": [{\"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube-nocookie.com\/watch?v=WwhKpyiGjys\"}]}' poster=\"https:\/\/www.jlpjobs.com\/wp-content\/uploads\/2025\/09\/Screen-Shot-2025-09-05-at-10.23.47-scaled.png\">\n\t\t\t\t<\/video>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":9885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[354,270,191,185,184,1],"tags":[572,570,569,567,463,366],"class_list":["post-9883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership-news","category-advertising","category-marketing-design","category-customer-service","category-shops","category-uncategorized","tag-nku","tag-marketing","tag-advert","tag-retail","tag-news","tag-john-lewis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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